In the Mexican state of Baja California, gunfights, shootings, kidnappings, and drug-related violence are on the rise. That's cut into the numbers of visiting tourists visiting cities like Ensenada and Rosarito, with serious effects on the local economy. Now, the U.S. Consulate in Tijuana has issued a travel advisory to U.S. citizens—right before the region's peak tourist season hits.

Both authorities and residents in Rosarito are fighting what they call an unfair image of the region, and are trying to convince tourists that they can still enjoy Baja.  Alonso Rivera and Mariana Martinez have this report.